Oxford International has marked the latest milestone in its multi-year digital transformation project with the launch of a new website for OICC | Oxford International Career Colleges. The new digital experience brings the brand message of ‘Think Big. Aim High with OICC’ to life online, while reflecting the continued evolution of Oxford International’s in-demand career training in Canada.
Oxford International Career Colleges launched in 2021 in response to growing demand for qualified professionals, providing career-focused education for both domestic and international students in Canada.
The new website offers a more intuitive digital experience for prospective students, agents, employers and community partners alike, making it easier for users to explore programmes, understand career pathways and connect with Oxford International Career Colleges.
Developed in response to user feedback and informed by current digital best practice, the new website will introduce a range of features designed to improve the user experience, including:
- Programme comparison tool enabling prospective students to compare programmes side by side and quickly view key information.
- Dedicated field of study pages helping students make informed decisions by exploring career pathways, programme outcomes and employment opportunities.
- Streamlined enquiry and application journeys, creating simpler pathways from initial research through to application for students and agents alike.
- Dedicated educational agent content, strengthening our recruitment pathways and relationships.
- Dedicated employer and community partner content, supporting collaboration, practicum opportunities and pathways to student success as they embark on their professional career.
Built on a shared technology platform, the website combines a seamless user experience with integrated systems and a flexible content management system, giving teams the tools, insights and agility to continually improve how they engage with students and partners.
Nadine Baladi, Senior Vice-President – Canada, said:
“Since launching in 2021, Oxford International Career Colleges have continued to evolve in response to the changing needs of learners and employers across Canada. Our new website reflects that journey, creating a digital experience that better supports students, agents and partners while providing a strong platform for future growth. Everything we’re doing – from evolving our programs to investing in our digital experiences – is focused on helping today’s students prepare for tomorrow’s in-demand professions.”
The launch builds on the successful relaunch of Oxford International’s flagship website, with further digital enhancements planned across Oxford International’s portfolio as we continue to invest in user-centred experiences that support our students, partners and colleagues.