Oxford International has won Gold at the 2026 Engage Awards in the Best Use of Social & Community for Customer Engagement category, recognising the success of the social media campaign supporting our Junior Spring Competitions.
The award celebrates our approach to bringing together an international community of students, families, schools and education partners, enabling them to follow and share the Spring Competitions experience before, during and after the programmes.
In 2026, we marketed the Spring Competitions independently for the first time, using authentic student-led content, interviews and real-time storytelling to connect with audiences around the world. Delivered entirely organically, the campaign generated more than 520,000 views and 12,800 interactions, demonstrating the power of genuine engagement and community-building.
The Engage Awards judges praised the campaign’s approach to building an authentic international community, commenting:
“The judges loved the warm, authentic storytelling that built a credible international community from a standing start. They called it a great example of using community and social platforms to engage an audience, hitting exactly the right spot.”
The award is a fantastic recognition of the creativity and dedication of our teams, and the students whose voices and experiences were at the heart of the campaign.
This achievement follows the recent shortlisting of our UK Junior Programmes in the Best Education Provider category at the 2026 British Youth Travel Awards, further recognising our work in delivering enriching educational experiences and connecting young people from around the world.